Fitvits believe that it is important for our customers to have products that they can trust and therefore being approved by the Vegetarian Society and accredited Vegan by the American Vegetarian Association was a high priority. These accreditations give reassurance and inspires trust. The strict criteria for approval means that the Fitvits products including the Peppa Pig and Thomas & Friends ranges are not only suitable for vegetarians in that they don't contain any ingredient derived from animal slaughter but also that the products are free from GMO (genetically modified organism), have not been tested on animals and that there is no cross contamination during the production process.