About Us

Fitvits are a specialist provider in childhood nutritional supplements. Following years of extensive research of the children's vitamin mineral and supplement (VMS) market and early nutritional health and with over 25 years experience in the pharmaceutical industry, we at Fitvits have created an exciting new brand offering specific to children, providing a great alternative to what is currently available on the UK market.

We strive to provide all children with a great start in life so Fitvits specially formulated supplements designed specifically with children aged 3-12 years in mind not only support healthy growth and development but vitally taste delicious and visually appeal to children.... hopefully winning over the fussy eaters too! With a no fuss healthy supplement that will tickle the taste buds and supports a healthy body and mind.

We at Fitvits believe that it is important for our customers to have products that they can trust. To this end we ensure that Fitvits vitamins are manufactured to the highest quality standard, in an ISO22000 accredited and GMP compliant manufacturing facility. Further to this we have proactively had all our products approved by the Vegetarian Society and accredited Vegan by the American Vegetarian Association, which are widely recognised for endorsement of products that are healthy and of excellent quality.

We as a provider of children vitamins; Fitvits, Peppa Pig and Thomas & Friends, we take the provision of nutritional supplements seriously. Behind the vibrantly packaged vitamins, specifically designed to help encourage the taking of vitamins daily, there is an important message relating to vitamins being part of a balanced health life style. We have engaged Kate Nelson of Inspire Dietetic Consultancy to support this message providing independent dietary and health advice.

After the success of the Fitvits range of products, delicious tasting Multivitamin Gummy Bears, Omega 3, 6, 9 Gummy Sharks and Calcium Cows plus Vitamin D introduced in 2010, the Peppa Pig range was launched on the UK market in early 2013 in partnership with Entertainment One. Following on from an overwhelming response for these vitamins which include; Peppa Pig Multivitamins, Vitamin C and Calcium plus Vitamin D, and includes George Multivitamins, this range was developed further and in the winter of 2013 Peppa Pig Omega 3, 6, 9 was launched. Hot on the heels of this launch in January 2014 a brand new vitamin line was released for sale; Thomas & Friends vitamins in licensing partnership with HIT Entertainment. Thomas & Friends vitamins varieties include; Multivitamin Thomas Gummies, Vitamin C Percy Gummies, Calcium + Vitamin D James Gummies and Omega 3, 6, 9 Gordon Gummies. Further product line enhancements can be expected along with other exciting new developments.

Fitvits are always looking to add to our impressive distribution and wholesale family,click here for further details.